Consultant specializing in customer experience and digital transformation for mid-sized retail businesses.
I align customer experience, processes and digital execution to turn strategy into measurable business impact.
I'm Rosalía Contreras Moreira, a data and cloud engineer with over 20 years of experience in technology environments, currently transitioning into strategic consulting for retail companies.
My career has enabled me to develop a comprehensive understanding of how technology, processes, and people must align to generate measurable results. I now apply that experience to help mid-sized retail companies optimize two critical areas: customer experience and digital presence.
Why retail? The retail sector faces unique challenges: it needs to differentiate itself from large chains through exceptional service while adopting digital tools that improve competitiveness without losing its essence. My combination of technical expertise and business vision allows me to address both fronts in an integrated manner.
I'm currently developing a customer service improvement project for a company in the sector, where I apply analysis methodologies, process optimization, and change management to generate tangible improvements in the end-customer experience.
I help mid-sized retail companies stand out from large chains through two complementary pillars: exceptional customer service and effective digital presence. My approach combines strategic analysis, practical implementation, and measurable results.
Customer experience audits: Analysis of critical touchpoints to identify improvement opportunities.
Team training: Practical training in customer service and sales techniques for retail staff.
Process implementation: Design and deployment of customer service procedures and protocols.
Results measurement: Implementation of KPIs, NPS, and customer satisfaction tracking systems.
Professional landing pages: Clear, conversion-focused websites for contact capture and sales.
Corporate websites: Professional online presence that reflects your brand values.
Digital strategy: Consulting on how to leverage your digital presence to complement your physical stores.
Technical approach: Clean, efficient, and easy-to-maintain solutions without unnecessary complexity.
Unique combination: I bring together strategic vision, technical expertise, and deep understanding of business processes.
Data-driven approach: Decisions based on analysis and measurement, not assumptions.
Practical focus: Solutions designed to be implemented and generate real results.
Scalable investment: Services adapted to the size and needs of mid-sized companies.
Consulting project to improve the commercial process and customer experience at a traditional construction sector company with 84 years of history.
Methodology: Design Thinking + Lean Startup applied in 3 phases: qualitative research (15 interviews + direct observation), pilot implementation with validated improvements, and ROI analysis with a scaling plan.
Approach: "Research first, design later" - pinpointing exactly where value is lost in the commercial funnel before proposing solutions.
Over 20 years of experience in technology and business environments, currently transitioning to strategic consulting for retail.
Technical role in data and Cloud projects, combined with intensive training in Project Management and business consulting.
Over 20 years of experience in data analysis, technical project management, and coordination with business teams across sectors including strategic consulting, technology innovation, and asset management.
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Combining project management with solid technical foundation.
Specialization in Digital Project Management with focus on agile methodologies, team leadership, organizational change management, and value delivery in digital transformation projects.
Advanced data analysis, business-oriented visualization, and data-driven decision making. Practical application of analytics to drive digital transformation.
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Decisions based on analysis, not intuition. Results measurement with clear KPIs.
Practical solutions designed to be implemented and generate real business impact.
Clear communication, empathy, and effective coordination with teams and stakeholders.
If you think my profile fits your team or project, I'd be happy to talk.
💼 LinkedIn: linkedin.com/in/rosaliacontrerasmoreira
🌐 Web: rosaliacontrerasmoreira.com
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